Maintaining your client list is essential to running a successful accounting firm. It can be more difficult and costly to find new clients than to keep your existing customers happy, so it’s important to watch for signs that those who hire your accounting firm may be thinking of jumping ship.
Fortunately, there are a few key red flags that could let you know if an important client relationship is in jeopardy, so you can take action. Some of the things you should watch out for include:
The client isn’t communicating as much.
If your client previously called you regularly with questions or updates about business developments, and the communication frequency suddenly changes, this could be a sign the client is no longer treating your firm as a trusted confidant. The client may be getting information from someone else, or may have simply lost confidence in your ability to provide the necessary support. Either way, it’s a bad sign.
The client is complaining about small stuff.
If your client suddenly has an issue with every small fee you charge, or seems to be continually dissatisfied with your services, this is a good sign the client is questioning the relationship and looking to move on.
You suddenly find you can’t reach the client.
Many clients are reluctant to risk the confrontation that comes with ending a professional relationship. As a result, instead of confronting your firm directly, a client may simply start to shift work to another organization. If you find your efforts to reach out to a client are being rebuffed and you can’t get your client on the phone anymore, this is a major red flag the client either has already moved on or will be transitioning to a different firm soon.
Hiring the right staff members can help ensure you’re providing top-notch service necessary to keep your clients happy. Vanguard Staffing can help. Give us a call today to find out about the ways in which our staffing services in Westchester can help you to build a strong team at your accounting firm.